(00)HVAC · Roofing · Plumbing · Concrete
Marketing for the trades
Akron · Canton · Cleveland
Your phone rings.We make sureit books.
Marketing for home-service companies that want more calls, more five-star reviews and fewer jobs lost to voicemail. Built and run locally, with plain monthly pricing that goes month-to-month after the first 3 months.
(01)The missed-call problem
When calls slip awayWhen a homeowner's AC quits or a ceiling starts dripping, they don't wait around. If nobody answers, the next company on Google is one tap away.
10:15am
MissedYou're on a roof, under a sink or mid-pour
Your hands are full and the phone's in the truck. The caller hears voicemail and keeps scrolling.
6:42pm
MissedThe office just closed
Evenings are when people get home and notice the problem. No one's at the desk to answer.
Satafter a storm
MissedEvery phone in town lights up
After a storm, a cold snap or the first dry week of spring, calls stack up faster than anyone can return them.
(—)Free missed-call check
I'll call your shop like a customer would.
I'll call during the day and after hours, look at your Google listing and reviews the way a homeowner sees them, and send you a short write-up of what I'd fix first. No cost and no obligation.
Request a free check →- Prices posted on this page
- Month-to-month after 3 months
- Ad spend goes straight to Google
HVAC, roofing, plumbing and concrete companies with 2 to 15 trucks.
Local to Northeast Ohio. Everything runs by phone, text and email, so it fits around your jobs.
Three plans, posted below. No surprise line items.
Your Google profile and ad accounts stay in your name.
The calls you miss are
jobs someone else books.
(02)What we do
Five servicesGet found. Look trustworthy.
Never leave a caller hanging.
Five things that decide whether a homeowner calls you or the other guy, set up properly and kept up every month.
Google Business Profile
The listing that shows up on Google Maps. We fill it out completely and keep it active.
- Services, service areas and hours
- Regular photos and updates
- Q&A and accurate details
Reviews
A simple way to ask every happy customer for a Google review, plus replies to the reviews you get.
- Review requests by text after each job
- Replies written in your voice
- Real customers only, never fake
Website
A fast, phone-friendly site built to get calls, with a page for each service (furnace repair, roof replacement, stamped patios) and the towns you cover.
- Tap-to-call on every screen
- Service and city pages
- Hosting and updates included
Google Local Services Ads
The ads at the very top of Google with the "Google Screened" check, where you pay per lead instead of per click. We handle setup, verification paperwork, budgets and lead disputes.
- Help getting through Google's screening
- Weekly budget and lead review
- You pay Google directly; we never mark up ad spend
Missed-call text-back
When you can't pick up, the caller gets a text from your business within seconds, so the conversation keeps going and you can call back with the details in hand.
- Works with your existing business number
- Message written for your shop
- Replies come to your phone
Built for the companies
homeowners call first.
HVAC, roofing, plumbing and concrete companies, usually with 2 to 15 trucks. If you're in a related trade, call and we'll talk about whether it's a fit.
(03)How it works
Four stepsSimple to start.
Easy to keep score.
You keep running jobs. We handle the marketing and show you what it did each month.
Free check
I test your phones, look over your Google listing, reviews and website, and send a short plan.
No costSetup
We fix your profile, build or rebuild the site, and turn on text-back and ads if your plan includes them.
One-time setupRun it monthly
Ongoing updates, review requests and ad management. One person to call, not a ticket system.
Every monthMonthly report
A plain-English report: calls, leads, reviews and what we're doing next. Stay because it works.
Every month(04)Pricing
3-month minimum, then month-to-monthThree plans.
Prices on the page.
Every plan starts with a 3-month minimum, then goes month-to-month. Advertising budgets are paid by you directly to Google, never through us.
The quickest win. Stop losing callers to voicemail.
- Automatic text to every missed caller
- Custom message for your shop
- Replies forwarded to your phone
- Monthly missed-call summary
Get found on Google and look like the obvious choice.
- Website built, hosted and updated
- Google Business Profile management
- Review requests and replies
- Service and city pages
- Monthly report
Everything in Foundation, plus paid leads and text-back.
- Everything in Foundation
- Google Local Services Ads management
- Missed-call text-back included
- Lead review and dispute handling
- Monthly call and lead report
Enough time to set things up properly. After that, stay because it's working.
You pay Google directly for Local Services Ads. We never touch or mark up that money.
Nobody can guarantee a #1 ranking. We promise the work, the response time and an honest report.
(05)Who you'll work with
Founder · Akron, OhioLocal. Hands‑on. Straight answers.
I'm Nick Crookston, and I run North Coast Trades out of Akron. I've spent my career in skilled, hands-on trade work, so I know what it's like when the phone rings and you're in the middle of a job.
I keep the client list small on purpose. You get my cell number, a straight answer when you call, and you'll always know what you're paying for and what it's doing.
Nick Crookston Founder · Akron, Ohio
Marketing for people
who work with their hands.
(06)FAQ
QuestionsFair
questions.
Don't see yours? Call or text 330-495-1834.
Do I have to sign a long contract?
No. Every plan has a 3-month minimum so there's time to set things up properly, then it's month-to-month. Cancel any month after that.
Who pays for the ads?
You do, directly to Google, on your own card and in your own account. Our fee covers managing the ads. We never front, handle or mark up your ad spend, and you set the budget.
Can you guarantee I'll rank #1 on Google?
No, and be wary of anyone who does. Google decides rankings. What we can promise is the work itself: a complete, active profile, a steady flow of real reviews, a fast website and quick follow-up on every lead, plus an honest monthly report.
How does missed-call text-back work?
When a call to your business number goes unanswered, the caller automatically gets a text from your business asking how you can help. Their reply comes to your phone, so you can call back knowing what the job is. The exact setup depends on your phone carrier or system, and we handle it.
Can I start with just the text-back?
Yes. A lot of shops start there because it's quick to set up and easy to judge. You can move up to Foundation or Growth whenever you're ready.
What areas do you work in?
Akron, Canton, Cleveland and the towns around them. Everything runs by phone, text and email, so it fits around your schedule instead of pulling you off a job.
What trades do you work with?
HVAC, roofing, plumbing and concrete companies, usually with 2 to 15 trucks. If you're in a related trade, call and we'll talk about whether it's a fit.
(07)Get started
Find out what your missed calls are costing you.
Call, text or email for a free missed-call check. You'll get a short, honest write-up of what I'd fix first, whether or not you hire me.